Announcing the debut of the new sorel.com
We are happy to announce that the new sorel.com is live. We looked both at the aesthetic of the site, and its functionality, to better serve you, and to assist in your footwear search. We also listened to feedback from our family of SOREL customers to find ways to give you the best online experience possible.
The new site design brings in cleaner web pages, with more room for our products to stand out. We hope that by removing clutter and noise, we can offer you a more inviting environment in which to browse, read, and shop. The new site lends itself to easier navigation, with a more intuitive process for searching for, and purchasing, your next pair. We added a bolder, richer color palate that speaks to our heritage, and to the forward steps that SOREL is taking as a top choice for discerning sartorialists.
Beyond just cosmetic changes, we went beneath the surface to give you a smoother, more accessible online experience. First of all, we have refined our product filters, making it easier for you to find what you are looking for by narrowing your search, and bringing the styles you want to the top of the page. The filters are easy to use, and include new categories and sort options.
We have also enhanced the way in which we display our products. We now use larger product images that allow you to see every stitch and detail. The color swatches are more defined, letting you detect the options easily. Also, you can rotate the product to see just about every angle with the 360º views.
Finally, we have increased our voice and participation level with social media. You now have the option to share your favorite pieces on Facebook, Twitter, Pinterest, and through email. The top navigation bar of the site also features an ongoing Twitter feed, keeping you connected to our global SOREL family. This blog you are reading is our first on our new blog platform – one that we hope to use to showcase the many exciting things to come.
We are excited about the new site, and hope it makes your online experience better.